--- title: View of Field description: QUEL Imaging's observations of challenges with in vivo fluorescence imaging. How can phantoms and reference targets be used to advance the field? --- [Skip to content](https://blog.quelimaging.com#main-content) [![QUEL_web_logo-1](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_web_logo-1.png?width=200&height=75&name=QUEL_web_logo-1.png)](https://www.QUELimaging.com) - [Home](https://blog.quelimaging.com) - [Products](https://shop.QUELimaging.com) - [Blog](https://blog.quelimaging.com) - [News](https://www.QUELimaging.com/news) - [About](https://www.quelimaging.com/about) - [Resources](https://shop.QUELimaging.com/Resources) Open main navigation Close main navigation - [Home](https://blog.quelimaging.com) - [Products](https://shop.QUELimaging.com) - [Blog](https://blog.quelimaging.com) - [News](https://www.QUELimaging.com/news) - [About](https://www.quelimaging.com/about) - [Resources](https://shop.QUELimaging.com/Resources) # View of Field ### Reflections on the field of *in vivo* fluorescence imaging [![QUEL Imaging logo embedded in a fluorescence tissue phantom mask imaged with NIR fluorescence ](https://blog.quelimaging.com/hubfs/2024_01_QUEL_Stanford_Logo_CC.png)](https://blog.quelimaging.com/fluorescence-imaging-tips-common-misconceptions) [imageguidedsurgery](https://blog.quelimaging.com/tag/imageguidedsurgery) ### [Fluorescence Imaging 101: Quick Tips and Common Misconceptions](https://blog.quelimaging.com/fluorescence-imaging-tips-common-misconceptions) ![Picture of Ethan LaRochelle](https://app.hubspot.com/settings/avatar/925081a77283a399dbd145b49b251212) [Ethan LaRochelle](https://blog.quelimaging.com/author/ethan) Fluorescence imaging can appear deceptively simple: administer a fluorescent contrast agent,... [Read more](https://blog.quelimaging.com/fluorescence-imaging-tips-common-misconceptions) [![QUEL Imaging's logo 3D printed in tissue mimicking and clear resin matricies using the Q-X phantom platform. ](https://blog.quelimaging.com/hubfs/undefined-Aug-27-2026-08-07-16-3047-PM.png)](https://blog.quelimaging.com/if-blood-is-red-why-are-veins-blue) [concepts](https://blog.quelimaging.com/tag/concepts) ### [If blood is red, why are veins blue?](https://blog.quelimaging.com/if-blood-is-red-why-are-veins-blue) ![Picture of Alberto Ruiz](https://blog.quelimaging.com/hs-fs/hubfs/Alberto2.jpg?width=50&name=Alberto2.jpg) [Alberto Ruiz](https://blog.quelimaging.com/author/alberto-ruiz) Look at the back of your hand. Beneath the surface, faint lines trace their way toward your wrist:... [Read more](https://blog.quelimaging.com/if-blood-is-red-why-are-veins-blue) [![QUEL Imaging's custom FluoViz imaging system showing an ICG coin](https://blog.quelimaging.com/hubfs/1771359678578-jpeg.jpeg)](https://blog.quelimaging.com/fluoviz-pt3) [imageguidedsurgery](https://blog.quelimaging.com/tag/imageguidedsurgery) ### [Building a Fluorescence Imaging System - Part 3: Camera Selection](https://blog.quelimaging.com/fluoviz-pt3) ![Picture of The QUEL Team](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=50&name=QUEL_Q.png) [The QUEL Team](https://blog.quelimaging.com/author/quel) Camera sensor selection is one of the most critical decisions in fluorescence imaging system... [Read more](https://blog.quelimaging.com/fluoviz-pt3) [![QUEL Q logo on image outside the 2026 Stanford Symposium on Optical Surgical Navigation](https://blog.quelimaging.com/hubfs/Stanford_Q.jpg)](https://blog.quelimaging.com/lumicell-insights-2026-01) [clinical translation](https://blog.quelimaging.com/tag/clinical-translation) ### [Bridging the Gap in Fluorescence-Guided Surgery: Insights from Lumicell](https://blog.quelimaging.com/lumicell-insights-2026-01) ![Picture of Ethan LaRochelle](https://app.hubspot.com/settings/avatar/925081a77283a399dbd145b49b251212) [Ethan LaRochelle](https://blog.quelimaging.com/author/ethan) At the 2026 Stanford Symposium on Optical Surgical Navigation, Brian Schlossberg, VP of Innovation... [Read more](https://blog.quelimaging.com/lumicell-insights-2026-01) [![QUEL Q logo on image of Stanford'sLi Ka Shing Center](https://blog.quelimaging.com/hubfs/Stanford_Q.jpg)](https://blog.quelimaging.com/barth-reimbursement-strategy-2026-01) [clinical translation](https://blog.quelimaging.com/tag/clinical-translation) ### [Charting a Course: Reimbursement Strategy for Optical Imaging Agents](https://blog.quelimaging.com/barth-reimbursement-strategy-2026-01) ![Picture of Ethan LaRochelle](https://app.hubspot.com/settings/avatar/925081a77283a399dbd145b49b251212) [Ethan LaRochelle](https://blog.quelimaging.com/author/ethan) At the [2026 Stanford Symposium on Optical Surgical Navigation](https://www.onlineregistrationcenter.com/register/222/page1.asp?m=286&c=51), two consecutive presentations... [Read more](https://blog.quelimaging.com/barth-reimbursement-strategy-2026-01) [![Graphic depicting a CAD model and prototype of the fluorescence imaging demo system. ](https://blog.quelimaging.com/hubfs/FluoVizThumbnail.png)](https://blog.quelimaging.com/fluoviz-pt2) [ICG](https://blog.quelimaging.com/tag/icg) ### [Building a Fluorescence Imaging System: Part 2 - System Design](https://blog.quelimaging.com/fluoviz-pt2) ![Picture of The QUEL Team](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=50&name=QUEL_Q.png) [The QUEL Team](https://blog.quelimaging.com/author/quel) We discussed previously how we settled on a design concept for our demo imaging system. To recap,... [Read more](https://blog.quelimaging.com/fluoviz-pt2) [![NIR Fluorescence image of the QUEL Imaging logo 3D-printed into a custom phantom. ](https://blog.quelimaging.com/hubfs/CoinCover_example_Inferno.jpg)](https://blog.quelimaging.com/fluoviz-pt1) [imageguidedsurgery](https://blog.quelimaging.com/tag/imageguidedsurgery) ### [Building a Fluorescence Imaging System: Part 1 - User Needs](https://blog.quelimaging.com/fluoviz-pt1) ![Picture of The QUEL Team](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=50&name=QUEL_Q.png) [The QUEL Team](https://blog.quelimaging.com/author/quel) At QUEL Imaging, we help teams build, optimize, and verify their fluorescence imaging systems for... [Read more](https://blog.quelimaging.com/fluoviz-pt1) [![ISFSG European Meeting 2025](https://blog.quelimaging.com/hubfs/ISFGS_Slide_Example.jpg)](https://blog.quelimaging.com/isfgs-europe-2025) [imageguidedsurgery](https://blog.quelimaging.com/tag/imageguidedsurgery) ### [Reflections from the ISFGS Europe Meeting in Madrid](https://blog.quelimaging.com/isfgs-europe-2025) ![Picture of Ethan LaRochelle](https://app.hubspot.com/settings/avatar/925081a77283a399dbd145b49b251212) [Ethan LaRochelle](https://blog.quelimaging.com/author/ethan) In November, I joined surgeons, engineers, and industry partners in Madrid for the ISFGS European... [Read more](https://blog.quelimaging.com/isfgs-europe-2025) [![Diagram of photon paths in tissue model](https://blog.quelimaging.com/hubfs/Screenshot%202025-11-14%20at%2010.59.00%20AM.png)](https://blog.quelimaging.com/monte-carlo-overview) [concepts](https://blog.quelimaging.com/tag/concepts) ### [Photon Transport Simulations with Monte Carlo: A Practical Guide for Medical Device Designers](https://blog.quelimaging.com/monte-carlo-overview) ![Picture of The QUEL Team](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=50&name=QUEL_Q.png) [The QUEL Team](https://blog.quelimaging.com/author/quel) Designing an optical sensor for medical devices often feels like educated guesswork. You know your... [Read more](https://blog.quelimaging.com/monte-carlo-overview) [![Alberto Ruiz, PhD (CTO & co-founder, QUEL Imaging)](https://blog.quelimaging.com/hubfs/AlbertoRuiz.gif)](https://blog.quelimaging.com/2025-11-phantoms-in-fgs) [fluorescenceimaging](https://blog.quelimaging.com/tag/fluorescenceimaging) ### [Dive Into Fluorescence-Guided Surgery: Highlights From OPTICA's Optical Phantom Webinar Series](https://blog.quelimaging.com/2025-11-phantoms-in-fgs) ![Picture of The QUEL Team](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=50&name=QUEL_Q.png) [The QUEL Team](https://blog.quelimaging.com/author/quel) Fluorescence-guided surgery (FGS) continues to shape the future of precision medicine, and... [Read more](https://blog.quelimaging.com/2025-11-phantoms-in-fgs) First Prev [1](https://blog.quelimaging.com) [2](https://blog.quelimaging.com/page/2) [3](https://blog.quelimaging.com/page/3) [4](https://blog.quelimaging.com/page/4) [5](https://blog.quelimaging.com/page/5) [Next](https://blog.quelimaging.com/page/2) [Last](https://blog.quelimaging.com/page/5) [![QUEL_Q](https://blog.quelimaging.com/hs-fs/hubfs/QUEL_Q.png?width=100&height=102&name=QUEL_Q.png "QUEL_Q")](https://www.QUELimaging.com) QUEL Imaging aims to build an ecosystem to accelerate and standardize methods for clinical translation of in vivo optical imaging technologies. 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